Taking Your Brand to the Finish Line


The Team Lucas marketing platform is a one-of-a-kind, turn-key program that reaches hundreds of millions of consumers and generates multi-millions of dollars in exposure for our corporate partners.

There is an undeniable correlation between the immense branding success and raw sales growth Lucas Oil has experienced over the past 30 years and our involvement in "grass roots motorsports". Simply put, grassroots motorsports deliver a massive, largely untapped, pool of loyal consumers at an affordable rate.

Team Lucas engages with consumers in real time via more than 300 events in 35+ states annually. These events also enjoy over 300 hours of national television coverage on major networks such as CBS Broadcast, CBS Sports Network, NBC Sports Network and MAVTV. There is no question that this combination of assets provides our partners with quantifiable results and an unsurpassed ROI. Team Lucas, IT WORKS!

Properties


We Reach Your Target Audience



Team Lucas prides itself in hands-on, grassroots marketing to reach the motorsports demographic nationwide. This is proven through our successful marketing platform which utilizes vertical integration through an array of mediums:

Males

Age 25-54

Automotive Enthusiasts

Super Influential Consumers of Automotive Products
Brand Loyal
Team Lucas Demographic


Our Audience


Source: 2018 Doublebase GfK MRI weighted to Population (000) - Base: All



Come Socialize With Us



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TOTAL AUDIENCE



Today's fans are sophisticated and connected, utilizing technology to keep them in touch with the things that they like. TEAM LUCAS recognizes the importance of building and maintaining those close relationships, and utilizes the full scope of social media to keep fans in touch with their favorite brands, drivers and sponsors. TEAM LUCAS is comprised of a interconnected, synergystic blend of people, whose common goal is the growth and strengthening of grassroots motorsports worldwide! TEAM LUCAS works directly with YOUR BRAND to interact together through our channels and yours.

"Our involvement with TEAM LUCAS has provided us with an engaging, cost-effective, grassroots presence in a variety of key markets nationwide. The GEICO branding on-site, as well as in-broadcast for the race series has been exceptional and has produced a respectable return on investment. It has also been easy to activate, as the LUCAS team makes it turnkey for us, freeing up our associate resources to pursue other endeavors."


Vince Giampietro
Sr. Marketing Manager, GEICO

GEICO

"General Tire could not cover all of the ground that it does without the help and support of our partnership with TEAM LUCAS. Forrest Lucas and his team have such an understanding of the grassroots motorsports movement that it makes perfect sense for General Tire to continue working with them in an effort to provide value to the dedicated fans and consumers who support our brand."


Travis Roffler
Director of Marketing, General Tire

General Tire

We have a national footprint

Upcoming Events



Television Schedule

MAVTV Motorsports Network
Sunday, Oct 20 - 4:00 PM

Lucas Oil Pro Pulling League
Hillsboro Fireman's Park-Hillsboro, WI

MAVTV Motorsports Network
Sunday, Oct 20 - 4:30 PM

Lucas Oil Pro Pulling League
Hillsboro Fireman's Park-Hillsboro, WI

MAVTV Motorsports Network
Sunday, Oct 20 - 8:00 PM

Lucas Oil Pro Pulling League
Lucas Oil Speedway-Wheatland, MO

Events Schedule

Lucas Oil Pro Pulling League
Sunday, Oct 27

Lucas Oil Regional Off Road Racing Series AZ
Wild Horse Pass Motorsports Park-Chandler, AZ

Lucas Oil Pro Pulling League
Saturday, Nov 16

Lucas Oil Regional Off Road Racing Series AZ
Wild Horse Pass Motorsports Park-Chandler, AZ

All Events

Schedules are updated live. Please refer back to the schedule page throughout the year for the latest information.

You're in Good Company


We're More Than Just Racing!


As part of Team Lucas, you will gain access to exclusive Lucas Oil assets and create additional custom sponsorship opportunities. Speak with a Team Lucas representative to learn more about supporting special events at Lucas Oil Stadium, the Lucas Oil Air Show, Pro Bull Riding, racing at NHRA, Lucas Oil Pro Motocross, and much more! By adding your support to these additional attractions, you will be reaching an even wider proportion of dedicated, heartland Americans!