Taking Your Brand to the Finish Line
The Team Lucas marketing platform is a one-of-a-kind, turn-key program that reaches hundreds of millions of consumers and generates multi-millions of dollars in exposure for our corporate partners.
There is an undeniable correlation between the immense branding success and raw sales growth Lucas Oil has experienced over the past 30 years and our involvement in "grass roots motorsports". Simply put, grassroots motorsports deliver a massive, largely untapped, pool of loyal consumers at an affordable rate.
Team Lucas engages with consumers in real time via more than 300 events in 35+ states annually. These events also enjoy over 300 hours of national television coverage on major networks such as CBS Broadcast, CBS Sports Network, NBC Sports Network and MAVTV. There is no question that this combination of assets provides our partners with quantifiable results and an unsurpassed ROI. Team Lucas, IT WORKS!
Properties
Connect With Consumers
Television
Currently in over 112 Million US households, CBS is one of the oldest and largest broadcast networks in the world. High-quality programming has been the cornerstone of its company philosophy since 1928.
CBS Sports Network was acquired in 2008 and initially focused on collegiate sports. It has quickly expanded its core audience and become a mainstream destination for regional and action sports enthusiasts.
NBC Sports Network began as an outdoor lifestyle network in 1995, but quickly transitioned to a mainstream sports network by the 2000s. NBCSN is currently in about 90 Million homes nationwide.
On-Screen Exposure
Your company can advertise and market on national television at a fraction of the cost of a traditional commercial media buy. Lucas Oil Production Studios films, edits and produces all of the programming so we can guarantee exposure on every major network on which we air our shows. Television elements include but are not limited to:
- 30 second commercial inventory
- Scrolling ticker scoreboard
- Race recaps
- Starting grids
- Product placement
- In-show features
- and more!
On-Site Exposure
Send specific messages to spectators while they are in the moment and having fun through:
- Event entitlements and presenting sponsorships
- On track signage
- Jumbotron spots and live track announcements
- VIP hospitality and tickets
- Vendor booths
- Pace truck rides and ride-a-longs
- and more!
Event Exposure
Team Lucas Sponsors can engage consumers face-to-face through:
- Product testing
- Making a strong impact on brand identity through up-close exposure and hands-on sampling
- Social Media Campaigns
- Press Releases and email blasts
- and more!
Marketing Exposure
Piggyback the national print and television media buys that Lucas Oil purchases. Logo inclusion within:
- Magazine ads
- Television commercials
- Event posters and off-site promotional pieces
- Jumbotron commercials
- and more!
We Reach Your Target Audience
Team Lucas prides itself in hands-on, grassroots marketing to reach the motorsports demographic nationwide. This is proven through our successful marketing platform which utilizes vertical integration through an array of mediums:
Males
Age 25-54
Automotive Enthusiasts
Super Influential Consumers of Automotive Products
Brand Loyal
Our Audience
Owns a
Tractor
316
INDEX
216% More likely toown a lawn or garden tractor
Engages in
Fishing
260
INDEX
160% More likely tofish in the last 12 months
Drives a
Pickup Truck
242
INDEX
142% More likely todrive a pickup truck
Owns an
ATV/UTV
207
INDEX
107% More likely toown an ATV or UTV
Engages in
Hunting
357
INDEX
257% More likely tohunt in the last 12 months
Plays Extreme Sports
Video Games
398
INDEX
298% More likely toplay extreme sports video games
Source: 2018 Doublebase GfK MRI weighted to Population (000) - Base: All
Come Socialize With Us
Today's fans are sophisticated and connected, utilizing technology to keep them in touch with the things that they like. TEAM LUCAS recognizes the importance of building and maintaining those close relationships, and utilizes the full scope of social media to keep fans in touch with their favorite brands, drivers and sponsors. TEAM LUCAS is comprised of a interconnected, synergystic blend of people, whose common goal is the growth and strengthening of grassroots motorsports worldwide! TEAM LUCAS works directly with YOUR BRAND to interact together through our channels and yours.
"Our involvement with TEAM LUCAS has provided us with an engaging, cost-effective, grassroots presence in a variety of key markets nationwide. The GEICO branding on-site, as well as in-broadcast for the race series has been exceptional and has produced a respectable return on investment. It has also been easy to activate, as the LUCAS team makes it turnkey for us, freeing up our associate resources to pursue other endeavors."
Vince Giampietro
Sr. Marketing Manager, GEICO
"General Tire could not cover all of the ground that it does without the help and support of our partnership with TEAM LUCAS. Forrest Lucas and his team have such an understanding of the grassroots motorsports movement that it makes perfect sense for General Tire to continue working with them in an effort to provide value to the dedicated fans and consumers who support our brand."
Travis Roffler
Director of Marketing, General Tire
We have a national footprint
Upcoming Events
Television Schedule
Thursday, Nov 14 - 6:00 PM
Lucas Oil Late Model Dirt Series
Knoxville Raceway-Knoxville, IA
Friday, Nov 15 - 8:00 PM
OPTIMA Ultimate Street Car Invitational
Auto Club Speedway-Fontana, CA
Saturday, Nov 16 - 8:30 AM
Lucas Oil American Sprint Car Series
Lucas Oil Speedway-Wheatland, MO
Events Schedule
Thursday, Jan 30
Lucas Oil Late Model Dirt Series
Golden Isles Speedway-Brunswick, GA
Friday, Jan 31
Lucas Oil Late Model Dirt Series
Golden Isles Speedway-Brunswick, GA
Saturday, Feb 1
Lucas Oil Late Model Dirt Series
Golden Isles Speedway-Brunswick, GA
Schedules are updated live. Please refer back to the schedule page throughout the year for the latest information.
