
Taking Your Brand to the Finish Line
The Team Lucas marketing platform is a multi-dimensional approach to brand visibility with four solid tiers for its foundation: wide spectrum content delivery, innovative use of social networking, Lucas-owned racing series, and Lucas ownership of racing venues and sports complexes.
Once your name is associated with a Lucas-branded race or venue, be prepared to become part of the lives of the fans and their families, who will turn to you as they would a friend, for your product or service. As you support their favorite motorsports, they will return that support to you, and the cycle of growth continues!
Properties
Connect With Consumers
Television
On-Screen Exposure
Your company can advertise and market on national television at a fraction of the cost of a traditional commercial media buy. Lucas Oil Production Studios films, edits and produces all of the programming so we can guarantee exposure on every major network on which we air our shows. Television elements include but are not limited to:
- 30 second commercial inventory
- Scrolling ticker scoreboard
- Race recaps
- Starting grids
- Product placement
- In-show features
- and more!
On-Site Exposure
Send specific messages to spectators while they are in the moment and having fun through:
- Event entitlements and presenting sponsorships
- On track signage
- Jumbotron spots and live track announcements
- VIP hospitality and tickets
- Vendor booths
- Pace truck rides and ride-a-longs
- and more!
Event Exposure
Team Lucas Sponsors can engage consumers face-to-face through:
- Product testing
- Making a strong impact on brand identity through up-close exposure and hands-on sampling
- Social Media Campaigns
- Press Releases and email blasts
- and more!
Marketing Exposure
Piggyback the national print and television media buys that Lucas Oil purchases. Logo inclusion within:
- Magazine ads
- Television commercials
- Event posters and off-site promotional pieces
- Jumbotron commercials
- and more!
We reach your target audience
Team Lucas prides itself in hands-on, grassroots marketing to reach the motorsports demographic nationwide. This is proven through our successful marketing platform which utilizes vertical integration through an array of mediums:
Males
Age 18-54
Average HH Income
$60,000 / year

Come Socialize With Us
"Our involvement with TEAM LUCAS has provided us with an engaging, cost-effective, grassroots presence in a variety of key markets nationwide. The GEICO branding on-site, as well as in-broadcast for the race series has been exceptional and has produced a respectable return on investment. It has also been easy to activate, as the LUCAS team makes it turnkey for us, freeing up our associate resources to pursue other endeavors."
Vince Giampietro
Sr. Marketing Manager, GEICO

"We continue our very strong relationship with TEAM LUCAS and the Lucas Oil Off Road Racing Series because our multi-level campaign reaches such a diverse and enthusiastic marketplace. The Lucas Oil Off Road Series gets us exposed to a lot of fans who love the outdoor life and the spectacularly exciting off-road world."
Andre Jackson
Marketing Planner, Toyota Motorsports NA

We have a national footprint
Upcoming Events
Television Schedule

Sunday, Feb 24 - 8:00 PM
Lucas Oil Late Model Dirt Series
Portsmouth Raceway Park-Portsmouth, OH

Thursday, Feb 28 - 9:00 AM
Lucas Oil...On the Edge!
Route 66 Raceway-Joliet, IL

Sunday, Mar 3 - 8:00 PM
Lucas Oil Drag Boat Racing Series
Lucas Oil Speedway-Wheatland, MO
Events Schedule

Friday, Mar 15
Lucas Oil Late Model Dirt Series
Atomic Speedway-Chillicothe, OH

Saturday, Mar 16
Lucas Oil Late Model Dirt Series
Brownstown Speedway-Brownstown, IN

Sunday, Mar 17
Lucas Oil Regional Off Road Series
Glen Helen Raceway-San Bernardino, CA
Schedules are updated live. Please refer back to the schedule page throughout the year for the latest information.