Taking Your Brand to the Finish Line

There is an undeniable correlation between the immense branding success and raw sales growth Lucas Oil has experienced over the past 30 years and our involvement in grass roots motorsports. Team Lucas allows our partners to share in that success.

Today, Lucas Oil owns and operates several racing series across the U.S. including the Lucas Oil Off Road Racing Series, the Lucas Oil Late Model Dirt Series and the Lucas Oil Pro Pulling League. The Team Lucas sponsorship program provides a turn-key marketing platform for advertisers to reach grassroots motorsports enthusiasts nationwide. Simply put, grassroots motorsports deliver a massive, largely untapped, pool of loyal consumers at an affordable rate.

Team Lucas engages with consumers in real time via more than 300 events in 35+ states annually. These events also enjoy over 300 hours of national television coverage on major networks such as CBS Broadcast, CBS Sports Network, NBC Sports Network and MAVTV. There is no question that this combination of assets provides our partners with quantifiable results and an unsurpassed ROI. Team Lucas, IT WORKS!


We Reach Your Target Audience

Team Lucas prides itself in hands-on, grassroots marketing to reach the motorsports demographic nationwide. This is proven through our successful marketing platform which utilizes vertical integration through an array of mediums:


Age 25-54

Automotive Enthusiasts

Super Influential Consumers of Automotive Products
Brand Loyal
Team Lucas Demographic

Our Audience

Source: 2018 Doublebase GfK MRI weighted to Population (000) - Base: All

Come Socialize With Us



Today's fans are sophisticated and connected, utilizing technology to keep them in touch with the things that they like. TEAM LUCAS recognizes the importance of building and maintaining those close relationships, and utilizes the full scope of social media to keep fans in touch with their favorite brands, drivers and sponsors. TEAM LUCAS is comprised of a interconnected, synergystic blend of people, whose common goal is the growth and strengthening of grassroots motorsports worldwide! TEAM LUCAS works directly with YOUR BRAND to interact together through our channels and yours.

"Our involvement with TEAM LUCAS has provided us with an engaging, cost-effective, grassroots presence in a variety of key markets nationwide. The GEICO branding on-site, as well as in-broadcast for the race series has been exceptional and has produced a respectable return on investment. It has also been easy to activate, as the LUCAS team makes it turnkey for us, freeing up our associate resources to pursue other endeavors."

Vince Giampietro
Sr. Marketing Manager, GEICO


"General Tire could not cover all of the ground that it does without the help and support of our partnership with TEAM LUCAS. Forrest Lucas and his team have such an understanding of the grassroots motorsports movement that it makes perfect sense for General Tire to continue working with them in an effort to provide value to the dedicated fans and consumers who support our brand."

Travis Roffler
Director of Marketing, General Tire

General Tire

We have a national footprint

Upcoming Events

Television Schedule

MAVTV Motorsports Network
Sunday, Nov 29 - 7:00 PM

Lucas Oil Late Model Dirt Series
I-80 Speedway-Greenwood, NE

MAVTV Motorsports Network
Sunday, Nov 29 - 8:00 PM

Lucas Oil Off Road Racing Series
Wild Horse Pass Motorsports Park-Chandler, AZ

MAVTV Motorsports Network
Tuesday, Dec 1 - 9:00 PM

Lucas Oil Pro Pulling League
300 Raceway-Farley, IA

Events Schedule

Lucas Oil Pro Pulling League
Thursday, Jan 21

Lucas Oil Late Model Dirt Series
Golden Isles Speedway-Brunswick, GA

Lucas Oil Pro Pulling League
Friday, Jan 22

Lucas Oil Late Model Dirt Series
Golden Isles Speedway-Brunswick, GA

Lucas Oil Pro Pulling League
Saturday, Jan 23

Lucas Oil Late Model Dirt Series
Golden Isles Speedway-Brunswick, GA

All Events

Schedules are updated live. Please refer back to the schedule page throughout the year for the latest information.

You're in Good Company

We're More Than Just Racing!

As part of Team Lucas, you will gain access to exclusive Lucas Oil assets and create additional custom sponsorship opportunities. Speak with a Team Lucas representative to learn more about supporting special events at Lucas Oil Stadium, the Lucas Oil Air Show, Pro Bull Riding, racing at NHRA, Lucas Oil Pro Motocross, and much more! By adding your support to these additional attractions, you will be reaching an even wider proportion of dedicated, heartland Americans!