Team Lucas

Taking Your Brand to the Finish Line

The Team Lucas marketing platform is a one-of-a-kind, turn-key program that reaches hundreds of millions of consumers and generates multi-millions of dollars in exposure for our corporate partners.

There is an undeniable correlation between the immense branding success and raw sales growth Lucas Oil has experienced over the past 30 years and our involvement in "grass roots motorsports". Simply put, grassroots motorsports deliver a massive, largely untapped, pool of loyal consumers at an affordable rate.

Team Lucas engages with consumers in real time via more than 300 events in 35+ states annually. These events also enjoy over 300 hours of national television coverage on major networks such as CBS Broadcast, CBS Sports Network, NBC Sports Network and MAVTV. There is no question that this combination of assets provides our partners with quantifiable results and an unsurpassed ROI. Team Lucas, IT WORKS!

Properties

Connect With Consumers

Television

Currently in over 112 Million US households, CBS is one of the oldest and largest broadcast networks in the world. High-quality programming has been the cornerstone of its company philosophy since 1928.

CBS Sports Network was acquired in 2008 and initially focused on collegiate sports. It has quickly expanded its core audience and become a mainstream destination for regional and action sports enthusiasts.

NBC Sports Network began as an outdoor lifestyle network in 1995, but quickly transitioned to a mainstream sports network by the 2000s. NBCSN is currently in about 90 Million homes nationwide.

Cutting edge technology and a highly trained staff of graphics designers, 3D animators and editors, Lucas Oil Studios is capable of producing anything from TV commercials, to full high-end TV shows. If you're watching grassroots motorsports on television, it was probably created or edited by Lucas Oil.

MAVTV offers an unparalleled line-up of exclusive motorsports, going far beyond the national mainstream events covering multitudes of grassroots series' from across the globe. Lucas Oil Studios produces over 215 hours of original TEAM LUCAS programming for MAVTV annually.

The first streaming TV network dedicated solely to the world of motorsports - 24 hours a day, 7 days a week. With Lucas Oil Racing TV, YOU control all the action. No more scheduling time to see your favorite races - you watch them when and where you want!

On-Screen Exposure

Your company can advertise and market on national television at a fraction of the cost of a traditional commercial media buy. Lucas Oil Production Studios films, edits and produces all of the programming so we can guarantee exposure on every major network on which we air our shows. Television elements include but are not limited to:

30 second commercial inventory
Scrolling ticker scoreboard
Race recaps
Starting grids
Product placement
In-show features
and more!

On-Site Exposure

Send specific messages to spectators while they are in the moment and having fun through:

Event entitlements and presenting sponsorships
On track signage
Jumbotron spots and live track announcements
VIP hospitality and tickets
Vendor booths
Pace truck rides and ride-a-longs
and more!

Event Exposure

Team Lucas Sponsors can engage consumers face-to-face through:

Product testing
Making a strong impact on brand identity through up-close exposure and hands-on sampling
Social Media Campaigns
Press Releases and email blasts
and more!

Marketing Exposure

Piggyback the national print and television media buys that Lucas Oil purchases. Logo inclusion within:

Magazine ads
Television commercials
Event posters and off-site promotional pieces
Jumbotron commercials
and more!

We Reach Your Target Audience

Team Lucas prides itself in hands-on, grassroots marketing to reach the motorsports demographic nationwide. This is proven through our successful marketing platform which utilizes vertical integration through an array of mediums:

Males

Age 25-54

Automotive Enthusiasts

Super Influential Consumers of Automotive Products
Brand Loyal

Our Audience

Owns a
Tractor

316
INDEX

216% More likely to
own a lawn or garden tractor

Engages in
Fishing

260
INDEX

160% More likely to
fish in the last 12 months

Drives a
Pickup Truck

242
INDEX

142% More likely to
drive a pickup truck

Owns an
ATV/UTV

207
INDEX

107% More likely to
own an ATV or UTV

Engages in
Hunting

357
INDEX

257% More likely to
hunt in the last 12 months

Plays Extreme Sports
Video Games

398
INDEX

298% More likely to
play extreme sports video games

Source: 2018 Doublebase GfK MRI weighted to Population (000) - Base: All

Come Socialize With Us

Today's fans are sophisticated and connected, utilizing technology to keep them in touch with the things that they like. TEAM LUCAS recognizes the importance of building and maintaining those close relationships, and utilizes the full scope of social media to keep fans in touch with their favorite brands, drivers and sponsors. TEAM LUCAS is comprised of a interconnected, synergystic blend of people, whose common goal is the growth and strengthening of grassroots motorsports worldwide! TEAM LUCAS works directly with YOUR BRAND to interact together through our channels and yours.