Taking Your Brand to the Finish Line


The Team Lucas marketing platform is a multi-dimensional approach to brand visibility with four solid tiers for its foundation: wide spectrum content delivery, innovative use of social networking, Lucas-owned racing series, and Lucas ownership of racing venues and sports complexes.

Once your name is associated with a Lucas-branded race or venue, be prepared to become part of the lives of the fans and their families, who will turn to you as they would a friend, for your product or service. As you support their favorite motorsports, they will return that support to you, and the cycle of growth continues!

Properties


We reach your target audience



Team Lucas prides itself in hands-on, grassroots marketing to reach the motorsports demographic nationwide. This is proven through our successful marketing platform which utilizes vertical integration through an array of mediums:

Males

Age 18-54

Average HH Income

$60,000 / year
Team Lucas Demographic


Come Socialize With Us



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TOTAL AUDIENCE



Today's fans are sophisticated and connected, utilizing technology to keep them in touch with the things that they like. TEAM LUCAS recognizes the importance of building and maintaining those close relationships, and utilizes the full scope of social media to keep fans in touch with their favorite brands, drivers and sponsors. TEAM LUCAS is comprised of a interconnected, synergystic blend of people, whose common goal is the growth and strengthening of grassroots motorsports worldwide! TEAM LUCAS works directly with YOUR BRAND to interact together through our channels and yours.

"Our involvement with TEAM LUCAS has provided us with an engaging, cost-effective, grassroots presence in a variety of key markets nationwide. The GEICO branding on-site, as well as in-broadcast for the race series has been exceptional and has produced a respectable return on investment. It has also been easy to activate, as the LUCAS team makes it turnkey for us, freeing up our associate resources to pursue other endeavors."


Vince Giampietro
Sr. Marketing Manager, GEICO

GEICO

"We continue our very strong relationship with TEAM LUCAS and the Lucas Oil Off Road Racing Series because our multi-level campaign reaches such a diverse and enthusiastic marketplace. The Lucas Oil Off Road Series gets us exposed to a lot of fans who love the outdoor life and the spectacularly exciting off-road world."


Andre Jackson
Marketing Planner, Toyota Motorsports NA

Toyota

We have a national footprint

Upcoming Events



Television Schedule

MAVTV Motorsports Network
Thursday, Aug 16 - 12:00 AM

Lucas Oil Late Model Dirt Series
Batesville Motor Speedway-Batesville, AR

MAVTV Motorsports Network
Friday, Aug 17 - 12:00 AM

Lucas Oil Late Model Dirt Series
Batesville Motor Speedway-Batesville, AR

MAVTV Motorsports Network
Saturday, Aug 18 - 12:00 AM

Lucas Oil Late Model Dirt Series
Batesville Motor Speedway-Batesville, AR

Events Schedule

Lucas Oil Pro Pulling League
Thursday, Aug 16

Lucas Oil Late Model Dirt Series
Batesville Motor Speedway-Batesville, AR

Lucas Oil Pro Pulling League
Thursday, Aug 16

Lucas Oil Pro Pulling
Erie County Fairgrounds-Hamburg, NY

Lucas Oil Pro Pulling League
Friday, Aug 17

Lucas Oil Late Model Dirt Series
Batesville Motor Speedway-Batesville, AR

All Events

Schedules are updated live. Please refer back to the schedule page throughout the year for the latest information.

You're in Good Company


We're more than just racing!


As part of Team Lucas, you will gain access to exclusive Lucas Oil assets and create additional custom sponsorship opportunities. Speak with a Team Lucas representative to learn more about supporting special events at Lucas Oil Stadium, the Lucas Oil Air Show, Pro Bull Riding, racing at NHRA, Lucas Oil Pro Motocross, and much more! By adding your support to these additional attractions, you will be reaching an even wider proportion of dedicated, heartland Americans!