Team Lucas

Taking Your Brand to the Finish Line

There is an undeniable correlation between the immense branding success and raw sales growth Lucas Oil has experienced over the past 30 years and our involvement in grass roots motorsports. Team Lucas allows our partners to share in that success.

Today, Lucas Oil owns and operates several racing series across the U.S. including the Lucas Oil Late Model Dirt Series and the Lucas Oil Pro Pulling League. The Team Lucas sponsorship program provides a turn-key marketing platform for advertisers to reach grassroots motorsports enthusiasts nationwide. Simply put, grassroots motorsports deliver a massive, largely untapped, pool of loyal consumers at an affordable rate.

Team Lucas engages with consumers in real time via more than 300 events in 35+ states annually. These events also enjoy over 300 hours of national television coverage on major networks such as CBS Broadcast, CBS Sports Network, NBC Sports Network and MAVTV. There is no question that this combination of assets provides our partners with quantifiable results and an unsurpassed ROI. Team Lucas, IT WORKS!

We Reach Your Target Audience

Our Viewers are 132% More Likely to Consider themselves Automotive Enthusiasts

Primary Demographics

69% Male, M25-54 & M18-49

159% More Likely to play
Extreme Sports Video Games

267% More Likely to drive a
Heavy Duty Truck

264% More Likely to
Hunt

202% More Likely to
Own a Tractor

Source: 2019 Doublebase GfK MRI weighted to Population (000) - Base: All

Our Racing Series

Engage On All Levels

On-Site

Team Lucas allows you to interact with consumers in real time. Fans are immersed in full sensory experience as they enter the race venue. Allow spectators to see your branding via on-track bannering, hear your brand message over the PA system and touch your products on the interactive vendor midway.

Available Assets Include:

Event Entitlements
Track Banners and Inflatables
Jumbotron Commercial Placements
PA Announcements
Event Ticketing
Vendor Booths
Giveaways
Product Sampling
And More!

On-Screen

Due to the fact that Lucas Oil Production Studios films edits and produces all of our content, the Team Lucas suite of programming is completely customizable and effectively reaches millions of race fans at a fraction of the cost of traditional media buys.

We Offer:

Commercial Placements
Track Maps
Scrolling Leaderboard Ticker
Brought to you by Billboards
Race Recaps
On-Board Cameras
Starting Grids
Event Entitlements
Product Placement
In-Show Features
And More!

Thanks to our own MAVTV & MAVTV PLUS and our targeted network time buys, Team Lucas is able to engage fans far beyond the race track.

Television

Currently in over 112 Million US households, CBS is one of the oldest and largest broadcast networks in the world. High-quality programming has been the cornerstone of its company philosophy since 1928.

CBS Sports Network was acquired in 2008 and initially focused on collegiate sports. It has quickly expanded its core audience and become a mainstream destination for regional and action sports enthusiasts.

NBC Sports Network began as an outdoor lifestyle network in 1995, but quickly transitioned to a mainstream sports network by the 2000s. NBCSN is currently in about 90 Million homes nationwide.

MAVTV offers an unparalleled line-up of exclusive motorsports, going far beyond the national mainstream events covering multitudes of grassroots series' from across the globe. Lucas Oil Studios produces over 215 hours of original TEAM LUCAS programming for MAVTV annually.

The first streaming TV network dedicated solely to the world of motorsports - 24 hours a day, 7 days a week. With MAVTV PLUS, YOU control all the action. No more scheduling time to see your favorite races - you watch them when and where you want.

MAVTV Select is a 24/7 channel dedicated to all motorsports and designed to complement the existing MAVTV Motorsports Network. From archived race events, to figure 8 racing, to car build shows, MAVTV Select broadcasts nothing but the best motorsports content.

Cutting edge technology and a highly trained staff of graphics designers, 3D animators and editors, Lucas Oil Studios is capable of producing anything from TV commercials, to full high-end TV shows. If you're watching grassroots motorsports on television, it was probably created or edited by Lucas Oil.

Come Socialize With Us

Today's fans are sophisticated and connected, utilizing technology to keep them in touch with the things that they like. TEAM LUCAS recognizes the importance of building and maintaining those close relationships, and utilizes the full scope of social media to keep fans in touch with their favorite brands, drivers and sponsors. TEAM LUCAS is comprised of a interconnected, synergystic blend of people, whose common goal is the growth and strengthening of grassroots motorsports worldwide! TEAM LUCAS works directly with YOUR BRAND to interact together through our channels and yours.