Taking Your Brand to the Finish Line

There is an undeniable correlation between the immense branding success and raw sales growth Lucas Oil has experienced over the past 30 years and our involvement in grass roots motorsports. Team Lucas allows our partners to share in that success.

Today, Lucas Oil owns and operates several racing series across the U.S. including the Lucas Oil Late Model Dirt Series and the Lucas Oil Pro Pulling League. The Team Lucas sponsorship program provides a turn-key marketing platform for advertisers to reach grassroots motorsports enthusiasts nationwide. Simply put, grassroots motorsports deliver a massive, largely untapped, pool of loyal consumers at an affordable rate.

Team Lucas engages with consumers in real time via more than 300 events in 35+ states annually. These events also enjoy over 300 hours of national television coverage on major networks such as CBS Broadcast, CBS Sports Network, NBC Sports Network and MAVTV. There is no question that this combination of assets provides our partners with quantifiable results and an unsurpassed ROI. Team Lucas, IT WORKS!

We Reach Your Target Audience

Our Viewers are 132% More Likely to Consider themselves Automotive Enthusiasts

Primary Demographics

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69% Male, M25-54 & M18-49

video game controller icon

159% More Likely to play
Extreme Sports Video Games

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267% More Likely to drive a
Heavy Duty Truck

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264% More Likely to

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202% More Likely to
Own a Tractor

Source: 2019 Doublebase GfK MRI weighted to Population (000) - Base: All

Our Racing Series

Engage On All Levels


Team Lucas allows you to interact with consumers in real time. Fans are immersed in full sensory experience as they enter the race venue. Allow spectators to see your branding via on-track bannering, hear your brand message over the PA system and touch your products on the interactive vendor midway.

Available Assets Include:

    • Event Entitlements
    • Track Banners and Inflatables
    • Jumbotron Commercial Placements
    • PA Announcements
    • Event Ticketing
    • Vendor Booths
    • Giveaways
    • Product Sampling
    • And More!


Due to the fact that Lucas Oil Production Studios films edits and produces all of our content, the Team Lucas suite of programming is completely customizable and effectively reaches millions of race fans at a fraction of the cost of traditional media buys.

We Offer:

  • Commercial Placements
  • Track Maps
  • Scrolling Leaderboard Ticker
  • Brought to you by Billboards
  • Race Recaps
  • On-Board Cameras
  • Starting Grids
  • Event Entitlements
  • Product Placement
  • In-Show Features
  • And More!

Thanks to our own MAVTV & MAVTV PLUS and our targeted network time buys, Team Lucas is able to engage fans far beyond the race track.


Come Socialize With Us



Today's fans are sophisticated and connected, utilizing technology to keep them in touch with the things that they like. TEAM LUCAS recognizes the importance of building and maintaining those close relationships, and utilizes the full scope of social media to keep fans in touch with their favorite brands, drivers and sponsors. TEAM LUCAS is comprised of a interconnected, synergystic blend of people, whose common goal is the growth and strengthening of grassroots motorsports worldwide! TEAM LUCAS works directly with YOUR BRAND to interact together through our channels and yours.

"Our involvement with TEAM LUCAS has provided us with an engaging, cost-effective, grassroots presence in a variety of key markets nationwide. The GEICO branding on-site, as well as in-broadcast for the race series has been exceptional and has produced a respectable return on investment. It has also been easy to activate, as the LUCAS team makes it turnkey for us, freeing up our associate resources to pursue other endeavors."

Vince Giampietro
Sr. Marketing Manager, GEICO


"General Tire could not cover all of the ground that it does without the help and support of our partnership with TEAM LUCAS. Forrest Lucas and his team have such an understanding of the grassroots motorsports movement that it makes perfect sense for General Tire to continue working with them in an effort to provide value to the dedicated fans and consumers who support our brand."

Travis Roffler
Director of Marketing, General Tire

General Tire

We have a national footprint

Upcoming Schedules

Television Schedule

MAVTV Motorsports Network
Tuesday, Jan 18 - 9:00 PM

Lucas Oil Pro Pulling League
Lucas Oil Speedway-Wheatland, MO

MAVTV Motorsports Network
Friday, Jan 21 - 9:30 PM

Lucas Oil On the Edge
Birch Run Speedway-Birch Run, MI

MAVTV Motorsports Network
Saturday, Jan 22 - 9:00 PM

Lucas Oil Speedway Saturday Night Racing
Lucas Oil Speedway-Wheatland, MO

Events Schedule

Lucas Oil Pro Pulling League
Wednesday, Jan 26

Lucas Oil Late Model Dirt Series
Golden Isles Speedway-Brunswick, GA

Lucas Oil Pro Pulling League
Thursday, Jan 27

Lucas Oil Late Model Dirt Series
Golden Isles Speedway-Brunswick, GA

Lucas Oil Pro Pulling League
Friday, Jan 28

Lucas Oil Late Model Dirt Series
Golden Isles Speedway-Brunswick, GA

Complete Schedules

Schedules are updated live. Please refer back to the schedule page throughout the year for the latest information.

You're in Good Company

We're More Than Just Racing!

As part of Team Lucas, you will gain access to exclusive Lucas Oil assets and create additional custom sponsorship opportunities. Speak with a Team Lucas representative to learn more today!