
Taking Your Brand to the Finish Line
There is an undeniable correlation between the immense branding success and raw sales growth Lucas Oil has experienced over the past 30 years and our involvement in grass roots motorsports. Team Lucas allows our partners to share in that success.
Today, Lucas Oil owns and operates several racing series across the U.S. including the Lucas Oil Late Model Dirt Series and the Lucas Oil Pro Pulling League. The Team Lucas sponsorship program provides a turn-key marketing platform for advertisers to reach grassroots motorsports enthusiasts nationwide. Simply put, grassroots motorsports deliver a massive, largely untapped, pool of loyal consumers at an affordable rate.
Team Lucas engages with consumers in real time via more than 300 events in 35+ states annually. These events also enjoy over 300 hours of national television coverage on major networks such as CBS Broadcast, CBS Sports Network, NBC Sports Network and MAVTV. There is no question that this combination of assets provides our partners with quantifiable results and an unsurpassed ROI. Team Lucas, IT WORKS!
We Reach Your Target Audience
Our Viewers are 132% More Likely to Consider themselves Automotive Enthusiasts
Primary Demographics
69% Male, M25-54 & M18-49
159% More Likely to play
Extreme Sports Video Games
267% More Likely to drive a
Heavy Duty Truck
264% More Likely to
Hunt
202% More Likely to
Own a Tractor
Source: 2019 Doublebase GfK MRI weighted to Population (000) - Base: All
Our Racing Series
Engage On All Levels
On-Site
Team Lucas allows you to interact with consumers in real time. Fans are immersed in full sensory experience as they enter the race venue. Allow spectators to see your branding via on-track bannering, hear your brand message over the PA system and touch your products on the interactive vendor midway.
Available Assets Include:
- Event Entitlements
- Track Banners and Inflatables
- Jumbotron Commercial Placements
- PA Announcements
- Event Ticketing
- Vendor Booths
- Giveaways
- Product Sampling
- And More!
On-Screen
Due to the fact that Lucas Oil Production Studios films edits and produces all of our content, the Team Lucas suite of programming is completely customizable and effectively reaches millions of race fans at a fraction of the cost of traditional media buys.
We Offer:
- Commercial Placements
- Track Maps
- Scrolling Leaderboard Ticker
- Brought to you by Billboards
- Race Recaps
- On-Board Cameras
- Starting Grids
- Event Entitlements
- Product Placement
- In-Show Features
- And More!
Thanks to our own MAVTV & MAVTV PLUS and our targeted network time buys, Team Lucas is able to engage fans far beyond the race track.
Television
Come Socialize With Us
"Our involvement with TEAM LUCAS has provided us with an engaging, cost-effective, grassroots presence in a variety of key markets nationwide. The GEICO branding on-site, as well as in-broadcast for the race series has been exceptional and has produced a respectable return on investment. It has also been easy to activate, as the LUCAS team makes it turnkey for us, freeing up our associate resources to pursue other endeavors."
Vince Giampietro
Sr. Marketing Manager, GEICO

"General Tire could not cover all of the ground that it does without the help and support of our partnership with TEAM LUCAS. Forrest Lucas and his team have such an understanding of the grassroots motorsports movement that it makes perfect sense for General Tire to continue working with them in an effort to provide value to the dedicated fans and consumers who support our brand."
Travis Roffler
Director of Marketing, General Tire

We have a national footprint
Upcoming Schedules
Television Schedule
Events Schedule

Thursday, Jan 21
Lucas Oil Late Model Dirt Series
All-Tech Raceway-Lake City, FL

Friday, Jan 22
Lucas Oil Late Model Dirt Series
All-Tech Raceway-Lake City, FL

Saturday, Jan 23
Lucas Oil Late Model Dirt Series
All-Tech Raceway-Lake City, FL
Schedules are updated live. Please refer back to the schedule page throughout the year for the latest information.